Indie Meme, Austin, TX – Social Media Specialist  February 2024 – Present

A non-profit organization that influences social and cultural awareness through independent South Asian cinema.

• Developed platform-specific strategies to increase engagement on Facebook, Instagram, and LinkedIn, driving community interest and interaction by 1000+ followers in under a year.

• Produced multimedia content (reels, graphics, video) that aligned with brand messaging, resulting in a 20% growth in engagement rates.

• Executed Meta ad campaigns targeted at niche audiences, contributing to a measurable increase in ticket sales and brand reach.

• Created and scheduled posts for daily content, collaborating with teams to ensure alignment with marketing initiatives and brand voice.

• Crafted and distributed email communications, providing updates on screenings, events, and community activities on a weekly and monthly basis.

• Collaborated with prominent sponsors and community partners, including Austin PBS, Austin Chronicle, and Austin Film Society, to enhance visibility and engagement for events and screenings.

U.S. Money Reserve, Austin, TX – Social Media Marketing Intern May 2023 – August 2023

One of the world's largest private distributors of U.S. and foreign government-issued gold, silver, and platinum legal tender products.

• Oversaw social media engagement tracking and reporting, conducting trend analysis to pinpoint target markets and drive website optimization and additional content development.

• Partnered with Marketing Leadership to boost social media presence, resulting in a 150+ follower increase on Facebook and Instagram through targeted marketing strategies.

• Engaged with the social media community by addressing inquiries and fostering positive interactions to enhance user experience and brand loyalty.

• Created and delivered compelling photo and video content across all social media platforms, significantly increasing audience engagement.

• Executed weekly Facebook ad campaigns, contributing to a revenue increase exceeding $25,000 through strategic ad management.

• Gathered and analyzed marketing data to refine and enhance marketing plans based on performance metrics and insights.

Austin Biplane – Video Editor September 2015 – July 2021
Providing exciting experiences soar over Town Lake, UT, the Capitol Building, Lake Austin, Lake Travis, and more! 

• Edited a range of GoPro videos showcasing clients' flights using Premiere Pro, delivering memorable and high-quality video experiences.

• Fostered strong relationships with internal stakeholders to ensure efficient project management and timely delivery.

• Published 10-20 videos weekly on the company’s YouTube channel, significantly enhancing the brand’s online visibility.

• Tailored client videos with personalized music selections, consistently earning positive feedback for customization and quality.

• Featured final edited videos in Austin Biplane’s advertisements displayed at the Austin–Bergstrom International Airport.

• Effectively utilized Dropbox, ShareFile, WeTransfer, Slack, Google Teams, Google Docs, and Zoom for collaborative work and file management.

Curtis Grimes’ “Friends” Music Video, Austin, TX – Assistant Video Editor March 2021 – May 2021
Texas Native with over 50 million digital streams, 100,000+ albums sold, sixteen #1 singles on the Texas Country Music Chart.

• Supported all aspects of set-up, breakdown, and logistics, including cast communication, wardrobe coordination, and prop organization, for a high-profile music video project.

• Planned and outlined shot sequences, assisting the director and editor in selecting optimal footage during post-production.

• Pre-edited video content using Premiere Pro, incorporating detailed feedback from the director and editor to refine the final product.

• Managed the uploading, organization, and meticulous archiving of files and documents in Dropbox and ShareFile to ensure seamless workflow.

EDUCATION